Muff Liquor launched a new gin and a new vodka, and the brief for the vodka treatment was to keep it dark and rustic like the bottle. I kept it warm with rich, wood textures and lifted it with reflective surfaces and greenery. The gin treatment was brighter with lighter wood and fresh ingredients and greenery. The narrative for these was concentrating on the process of making the gin and vodka with notebooks full of research on the perfect recipe and methods. If you'd like to chat about your product drop Lorraine a mail!